Seriously good golf

From handicap 25 to plus-handicap in 17 months. Golf content, club strategy, one obsession.

The Story

In June 2024 I picked up a golf club seriously for the first time having played just a handful of times 25 years ago. Eighteen months later I was playing off a plus handicap and preparing for Open Championship Regional Qualifying.

I'm David. I've spent 30 years in senior business leadership — CHRO, COO, executive search and turnarounds — across financial services, tech and FMCG.

ChippedIn is where those two worlds meet. Golf content written by someone who genuinely lives the game. Club consulting from someone who has fixed real businesses under real pressure.

Recent golf consulting work includes regional competitive benchmarking across 20+ clubs, detailed revenue modelling projecting £555–687K Year 1 uplift, grant funding research identifying £444–748K in potential sources, and full operational assessments. Not theory. Work that actually gets done.

Good to know

What type of content can I expect from ChippedIn?

Honest, analytical golf content written by someone who plays to a plus handicap. Course strategy, improvement thinking, equipment analysis, competition preparation and the occasional hard truth about the game we love.

How can I improve my golf skills using your blog?

The content is written from real experience — not coaching theory. Every article draws on the journey from handicap 25 to plus-handicap in 17 months. If it worked in practice, it's worth writing about.

Do you offer personalised coaching or consultations?

ChippedIn offers golf club consulting — strategy, revenue, operations and leadership — not individual coaching. For clubs ready to think differently, start a conversation via the contact page.