The Story
Golf has a habit of making people feel like they don't belong. Wrong clothes, wrong club, wrong handicap, wrong age, wrong background. ChippedIn exists to push back on that.
We cover the game honestly. The brilliant rounds and the humbling ones, the courses worth travelling for, and the things nobody tells beginners but everybody wishes they'd known sooner.
Getting more people into golf, women, juniors, complete non-golfers who've never considered it, people who tried once and felt like it wasn't for them, sits at the heart of everything we do.
Not as a token gesture. Because golf is genuinely worth it and too many people never find that out.
The consulting runs alongside. I bring 30 years of senior leadership across financial services, tech and FMCG to golf clubs ready to think differently about strategy, revenue and operations.
The clubs that grow are the ones that open their doors properly. Recent work spans competitive benchmarking across 20 plus clubs and revenue modelling projecting £555,000 to £687,000 Year 1 uplift.
Content, consulting and a mission to grow the game. All of it connected.
Good to know
I am completely new to golf. Where do I start?
Right here. ChippedIn is built for people at every stage, including people who have never picked up a club. Start with the blog, read an honest course review, and do not let anyone make you feel like golf is not for you. It is.
Who is ChippedIn for?
Anyone who plays golf, wants to start, or runs a golf club. Whether you are a seasoned player, a complete beginner, a woman who has been told the game is not really for you, or a junior just finding your feet, there is something here for you. The consulting side is for golf clubs ready to think seriously about growth, revenue and operations.
What kind of content does ChippedIn produce?
Honest course reviews, real talk about the game at every level, and content focused on making golf more accessible for new players and underrepresented groups. No recycled tips, no performance, no pretending the game is easier than it is.
What is The 1000?
An attempt to play 1,000 different UK mainland golf courses in 1,000 days. Every course documented honestly along the way. The goal is to raise £1 per club member for every course played, with proceeds going to Dementia UK and the Golf Foundation. Public launch summer 2026. More details coming soon.
How does the consulting work?
ChippedIn works with golf clubs on strategy, revenue growth, operations and leadership. Recent work includes competitive benchmarking across 20 plus clubs and revenue modelling projecting £555,000 to £687,000 Year 1 uplift. If you run a club and want a conversation, get in touch via the contact page.
My golf club is struggling. Can ChippedIn help?
Quite possibly. Most clubs facing difficulties are dealing with the same core problems, membership retention, attracting new players, underperforming revenue streams and lack of strategic direction. David has spent 30 years turning around organisations under real pressure. If you want an honest conversation about where your club is and what can change, use the contact page.
