Golf content

Sunday afternoons don't get much better than this. A group of lady beginner golfers teed up their third session at Stoke Rochford Golf Club last weekend — but their first using the Operation 36 framework. Level 1. Twenty-five yards. Chip it on, build from there. Simple. Structured. And — as it turned out — spectacular. Because on her very first session, one of the group holed out for a hole in one. You genuinely couldn't script it. The group have already named themselves the

Michelle Wie West with the McLaren Golf papaya bag. Most outlets buried this signing. They shouldn't have. Image: McLaren Golf A month ago, ChippedIn asked whether McLaren Golf was building for McLaren customers or for golfers. Today is 29 April, launch day. Here's what we know. When I published "Dream or Disaster?" on 31 March, I posed two possible futures for McLaren Golf. Either they'd follow the Bentley model, beautiful lifestyle objects for car customers, sustainable as

We said we'd do it. Here it is. The Flagstick is ChippedIn's seasonal dispatch — golf, the game, the industry, and the stories that sit somewhere in between. Four times a year. No corporate gloss. No filler. Just honest writing about a sport worth talking about properly. Issue 1 is eleven pages. Here's what's inside. The Women's Game Nobody's Talking About (But Should Be) Women are the fastest-growing segment of new golfers in the UK. The game is finally starting to notice. W

The McLaren Golf website today. A logo, a button, and a launch date. That's it. 29 April can't come soon enough. One of motorsport's most iconic brands just announced it's making golf clubs. History says be sceptical. Instinct says pay attention. On 2 March, McLaren — yes, that McLaren — announced it's entering the golf equipment market. Full launch on 29 April. No products revealed yet, no prices, no tour player names. Just the papaya logo, a lot of language about "high-perf

Forget the Favourites. This Could Be Anyone's Green Jacket Rory's carrying a niggle. Scheffler's in a slump. The LIV lads are out of competitive rhythm. Here's who we're actually watching at Augusta this year. Every year, Augusta National hands out a green jacket to the player who holds their nerve over four days on one of the most demanding, beautiful, and unforgiving courses in the world. Every year, someone tells us it's Scheffler's to lose. And every year, the Masters doe