About
The story behind ChippedIn
Golf got me in June 2024. A friend suggested a round on a par 3 course. I hadn't swung a club in 25 years, said yes anyway, and that was more or less the end of my free time.
I'm David. I reached scratch 17 months after picking up a club again, although I am currently not playing like someone who reached scratch, which is golf being golf and frankly a useful reminder that the game keeps everyone honest. I have entered Open Championship Regional Qualifying in June 2026 because I qualify on handicap and why wouldn't you. My son is caddying. Expectations are realistic. I intend to enjoy every minute regardless of what the card says.
My wife Helen started the same year, having never played before. Watching someone come to golf as a complete beginner, navigate the learning curve, deal with the occasional feeling of not quite belonging, and come out the other side genuinely loving it, shapes a lot of what ChippedIn covers. Golf should feel welcoming. It does not always manage that. We try to help.
Professionally I spent 30 years in senior leadership. CHRO, COO, executive search and turnarounds across financial services, tech and FMCG. I know what well run organisations look like and what struggling ones feel like from the inside. Golf clubs are businesses. Many of them are not being run like one, and most of them are leaving significant revenue on the table by not thinking seriously about how to bring new people through the door. That is a solvable problem and it is work I genuinely love doing.
ChippedIn covers course reviews written without diplomatic softening, honest content for golfers at every level, and a serious commitment to making golf more accessible for women, juniors and people who have never picked up a club. The consulting sits alongside, not separately, because the content and the mission and the business thinking all come from the same place.
Alongside all of that, The 1000 is in development. An attempt to play 1,000 different UK mainland golf courses in 1,000 days, raising £1 per club member per course for Dementia UK and the Golf Foundation. Public launch 2027.
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