Sunday afternoons don't get much better than this. A group of lady beginner golfers teed up their third session at Stoke Rochford Golf Club last weekend — but their first using the Operation 36 framework. Level 1. Twenty-five yards. Chip it on, build from there. Simple. Structured. And — as it turned out — spectacular. Because on her very first session, one of the group holed out for a hole in one. You genuinely couldn't script it. The group have already named themselves the

Michelle Wie West with the McLaren Golf papaya bag. Most outlets buried this signing. They shouldn't have. Image: McLaren Golf A month ago, ChippedIn asked whether McLaren Golf was building for McLaren customers or for golfers. Today is 29 April, launch day. Here's what we know. When I published "Dream or Disaster?" on 31 March, I posed two possible futures for McLaren Golf. Either they'd follow the Bentley model, beautiful lifestyle objects for car customers, sustainable as

We said we'd do it. Here it is. The Flagstick is ChippedIn's seasonal dispatch — golf, the game, the industry, and the stories that sit somewhere in between. Four times a year. No corporate gloss. No filler. Just honest writing about a sport worth talking about properly. Issue 1 is eleven pages. Here's what's inside. The Women's Game Nobody's Talking About (But Should Be) Women are the fastest-growing segment of new golfers in the UK. The game is finally starting to notice. W

The McLaren Golf website today. A logo, a button, and a launch date. That's it. 29 April can't come soon enough. One of motorsport's most iconic brands just announced it's making golf clubs. History says be sceptical. Instinct says pay attention. On 2 March, McLaren — yes, that McLaren — announced it's entering the golf equipment market. Full launch on 29 April. No products revealed yet, no prices, no tour player names. Just the papaya logo, a lot of language about "high-perf

Forget the Favourites. This Could Be Anyone's Green Jacket Rory's carrying a niggle. Scheffler's in a slump. The LIV lads are out of competitive rhythm. Here's who we're actually watching at Augusta this year. Every year, Augusta National hands out a green jacket to the player who holds their nerve over four days on one of the most demanding, beautiful, and unforgiving courses in the world. Every year, someone tells us it's Scheffler's to lose. And every year, the Masters doe

I came to golf properly in June 2024 when my friend Caroun, up from London for the weekend, suggested a round on a par 3 course after he'd had a batch of beginner lessons. I hadn't swung a club in 25 years but said yes anyway — and that was that. What followed was enthusiasm and, as it turned out, a fairly unhealthy obsession with a small white ball that has absolutely no intention of going where you tell it — one that my wife has been remarkably tolerant of. Seventeen months

Bites, stings, ticks and horseflies — the rough has more residents than you think. A first-hand account and a practical guide to staying safe on the course. On one of those unexpectedly warm mid-March days that makes you feel like the season has finally arrived, I played the Valley Course at Greetham Valley — the shorter par-68 layout, with six par 3s that kept me honest with my irons and, as it turned out, well acquainted with the rough. What I didn’t expect was to come home